Pizza Hut's Book Club Controversy, Explained
An Explanation of Pizza Hut's Book Club Controversy
One of the most common pairings is between book clubs and controversy. In most book clubs, discussions about the hero's journey and authors' notes are secondary to a good whodunit yarn. In addition, Big Pizza is no stranger to controversy, as evidenced by Pizzagate 2016 and its controversial reappearance in 2020. With just one email, Esquire reports, the rise of alt-right extremism and one of the most outlandish conspiracy theories of our time were triggered by a pizzeria owner's interest in hosting a fundraiser for then-candidate Hillary Clinton. Sad.
Because books take so much longer to spread than emails, perhaps today's Pizza Hut book club controversy pales in comparison to the email that sparked a thousand conspiracy theories. According to Newsweek, it all began with a well-intentioned idea: a programme to improve children's reading comprehension. Pizza Hut's "Book It!" programme was launched in 1984 and delivered to schools across the country. According to Every Child a Reader, teachers can encourage students to read by rewarding them with personal pan pizza perks when they meet their monthly goals. Even in 2022, it's only a matter of time before something you think is good turns out to be evil, corrupt, or otherwise uncool, bro.
Pizza Hut's Book Club Controversy, Explained
If there are two things that go hand-in-hand, it's book clubs and controversy. Everyone knows that most book clubs are really a front for gossip-laundering and scandal and that authors' notes and discussions of the hero's journey come second (if at all) to a good real-life yarn about whodunnit. And Big Pizza is no stranger to scandal, either; who could forget Pizzagate 2016, or its controversial resurgence in 2020? As Esquire explains, just one email about the owner of a pizzeria potentially hosting a fundraiser for then presidential-hopeful Hillary Clinton led to years of child-trafficking rumors, the rise of alt-right extremism, and one of the most outlandish conspiracy theories of our generation. Sad.
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Today's Pizza Hut book club controversy is far tamer than the email that launched a thousand conspiracy theories, but maybe that's because books take so much longer to circulate than emails do. This drama, according to Newsweek, all started with a well-intentioned notion: a program aimed at increasing literacy in children. Back in 1984, Pizza Hut delivered its "Book It!" to classrooms. Teachers could incentivize students to read by awarding them with personal pan pizza perks when they reach their monthly goals, according to Every Child a Reader. Unfortunately, in 2022, it's only ever a matter of time before a thing you think is good winds up being something people (read: Twitter) must explain to you is actually evil, corrupt, or otherwise not cool, bro.
It's a new pizza drama
"Book It!" has sparked more controversy than a flaming personal pizza at Pizza Hut. Pizza Hut's decision to put some LGBTQ+-friendly books on the Book It! website in honour of June – Pride Month – sparked a media frenzy. Children's books like "Big Wig," by Jonathan Hillman, and "Be Amazing: A History of Pride," by Desmond is Amazing, both celebrate the LGBTQ+ community and encourage children to discover and embrace their "truest and best selves." Twitter's response, as per usual, was: "Not on our watch."
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